Google Places For Business is another piece of the puzzle
Google Places For Business was created to help make local search results more relevant, and enable businesses to create Google business directory listings. The big advantage to this system within Google is that your business can be shown on Page 1 of Google’s Search Results for a particular keyword, town, city or zip or postcode. The sites that are listed in the Local Business Centre will appear at the top of search results next to a map.
All will depend on that particular search query. The importance of these listings cannot be underestimated. Business owners are getting new customers each day for FREE! They are showing up to 10 listings at a time for a specific search query. Listings are embedded into Google Search, Maps and Google Earth, so that when a user searches for businesses in your area, your listing appears with your address and your location on the map. The following information can be included in your account:
Your Business Address , Business Email Address, Business/Shop Hours, Methods of payments accepted, A link to your website, Photos & videos of your business & Reviews